Organic. Precise. Just right.: indian express

algorithm philosophy

Properly conveyed, a great idea could take over your mind. That is why the world is run by ideas and the people who sell them. Once an idea takes root in your psyche, it's real difficult to remove it. Because at some point of time, every great idea turns into a brand and claims a permanent place in your consciousness. That's the power of ideas.

Communication industry is all about ideas. Good is not good enough, only the great ideas would survive. But, how to harvest those killer ideas that built brands like Face book or Flip kart? That's the million dollar question for which you need an algorithm. In simple terms, an algorithm is like a recipe. In advertising, the ingredients are various kinds of data and when a tailor-made algorithm acts upon it, you get a precise piece of communication design, the final dish.

But, what exactly is the algorithm advantage? Because, we know what works and what won't. More than 15 years of combined experience in agencies like Mudra, Concept, Percept/H and Hanmer MSL enables us to create just right solutions for you, always.

Organic. Precise. Just right.

Tuesday, 27 January 2015

indian express

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